There should be a mental evaluation on Elon Musk’s unhealthy fixation with the letter X: - Tried to change paypal to X - Names his cars after the letter X - Names his spaceship company after the letter X - Named his last child X - Changed one of the most successful social media’s brand recognition to the letter X
So glad that Elon finally got to live his dream of renaming a brand to X so he can finally see that every single other person who ever told him it was a bad idea was right.
@@Tyler-ec2pbcalling Elon musk successful rn is a massive stretch. We aren’t hating on him, we are making fun of him because he does a really publicly stupid thing.
It literally got him kicked out of PayPal and now it might get him kicked out of Tesla leadership having to pay off his Twitter loans/debts… it’s literally come full circle now.
I think most people gonna keep doing that without realizing it lol. You can't change a word people have been using for more than a decade and expect them to accept it. Plus 'tweet' just sounds way better.
@@fentanylfrog8403 It will change and there is a a harder troll... this whole thing will simply disappear. People will remember tweets the way some of us remember the "bing bong" sonds that ICQ made
Yeah, Imma do that as well, I like X but fuck rebranding Twitter, just have it be above like Alphabet for Google or whatever. I’m never changing terminology ever, screw that. Now if they add X specific only features like wires why not. In the meantime leave the blue bird alone.
The problem is that Elon could have just made his own social media company and that would probably cheaper than buying Twitter and literally deconstructing it building his own brand.
Genuinely. Still it’s probably a tax write off or he’ll just get a loan that he can finance and never actually pay a lick of that $40 billion. He’s the richest documented man on the planet I doubt he’s actually paying for luxury items and businesses with real money anymore.
The funny thing is "X" used as a porn symbol predates internet porn sites entirely as well. It was used all the way back in the seventies as a way of showcasing adult theateres with X rated movies. Its literally Elon's silly branding vs 50+ years worth of industry branding.
They don't even use it as a rating anymore! The MPAA chose not to trademark the X rating for some reason, which lead to a lot of outfits using it as a "rating" without actually getting an official MPAA rating. And also the over the top XX and XXX ratings. The official rating for adult-only content is now NC-17.
So, ‘X’ now represents... A. Pirate tree-zhure (aaaaaarrrrrrgh)? B. Certain (alleged) pee-tapes (aaaaaaagh)? C. Marking the spot (See B)? D. A shovel-faced narcissistic idiot proving it IS possible to be richer and far more stupid than a certain stable-genius X-president? ( Dodhéanta, is ea é? Unmöglich, ja? ), E. ALL of the above? Progress, eh?
I think an extra tidbit of history is that this was the time when the porn industry co-opted the "X rated" term. If I'm not mistaken, "rated X" used to be an official rating (i.e. Clockwork Orange), but the porn industry began using the term so much to the point when the public began to associate that rating to porn (and I think the official ratings board changed their X rating to NC-17).
The true tragedy of this entire story is to imagine what anyone could have achieved with HALF of the loss in value from those decision, like... Elon pretty much threw those billions in the garbage, and he is still sickeningly rich.
@@ct1762well yeah, but he can sell more stock. He's worth hundred of billions, even if tesla stock falls by an order of magnitude, he'll still cash out hundreds of millions
I don’t understand people describing all this as “pocket change” for him. Even if you’re a billionaire; losing billions hurts. Especially when it’s a direct result of your actions.
@@borismuller86 he will need to dump more and more tesla stock just to cover the interest payments, let alone losses. very serious trouble he has gotten himself into!
Don't do it until the website is near-dead. Let Elon lose as much money as physically possible and completely kill the website, THEN sue. But before he loses the ability to do so.
He's going for the Any% Speedrun, it's kind of amazing. He's like Wheatley on steroids. The kind of moron that Valve would be called out as being too cartoonish if they wrote Wheatley as.
The company lost money for 15 years straight before he bought it. Funniest thing about comments like this is they ignore that the company is nearly profitable for the first time in its history
the meta logo being the same as the wechat logo is incredibly comical. Imagine you're watching a show and there's two big superbad global corporations fighting each other for more power and the logos for them are literally 180 degree flips of eachother. Its on the nose for fucking fiction. we truly live in a society.
@@dperr338 oh I meant the one atrioc is referring to at 10:20 Didn't realize that either wasn't the main logo or they have multiple or something. The orange one and the blue meta one are basically the same.
Who is we? I don't think any non Elon Musk fans joked about this. Twitter may have been toxic, but it was the best app for aggregating news from around the world. Now it's just a place for groypers to pay $8 to make sure everyone can see how unhinged they are
Yeah but it’s just gonna cause that shit to spill out into other spaces. Remember how bad RUclips got the second Vine died? We’re still dealing with the repercussions of Logan Paul’s stunt in Japan…
This is gonna result in a lot of artists, animators, and voice actors losing a ton of revenue. Twitter is kinda the place to go to look for talent, especially if you’re working on an indie project without a ton of money. While twitter is largely a cesspool, there are a lot of people who rely on it to pay their bills.
@@sclark_devI was thinking about this! As funny as it is to see how Musk is destroying Twitter, it's also disappointing to see a big method of communication and exposure become defunct/obsolete.
The whole twitter situation feels like an overgrown child throwing a tantrum over being legally made to go through with purchasing the site, and doing everything in his power to destroy it out of spite.
He bought Twitter to be the loudest voice in the room and have people look at him. Every tweet gets millions and millions of views and that strokes his ego enough to be satisfied.
Twitter being a monopoly on information was a bad thing already. You're just complaining because "your guy" isn't the one in charge anymore, because you are no longer the one benefitting from this bias.
Fun fact about the importance of branding: A while back, SBC global bought AT&T while it was floundering and the most hated company in America just so they could have the brand name. It's also Meta became a parent company and didn't actually change the name of Facebook or Instagram
Sometimes it goes the other way - a company can become so scandalised, so reviled, that their best response is to change their name in order to escape their reputation. One extreme example: The mercenary company - sorry, the 'private military contractor' company, they don't like the M word - Blackwater. They made a few mistakes, carried out a couple of headline-making massacres, and their reputation was so tarnished they had to rename to Xe Services. Then again to Academi. And once more to Constellis. They do dirty work for the CIA - stuff the US government would rather have done indirectly, so that should it become public the blame may fall elsewhere. Assassinations, abductions, torture, that sort of thing. In such a disreputable industry, it pays to have no reputation at all.
Because TikTok is successful today that doesn't mean vine will have been success!what you are saying is giving what if I was born in a very rich family and having everything I want,that is something that just doesn't often happen!
I think the obvious reason to buy Twitter was the large userbase, right? So many people have used the Platform for like 10+ years at this point, right now we're seeing how far Musk can push his changes before a substantial amount of users leave
Not really. He bought Twitter because it accelerates his timeline. Some things about Twitter is non-trivial. Its easy to build a comment section but then serving that comment section across the world to millions of users is fairly complex not just in code but also with hosting the servers that code resides on. The userbase is just a nice bonus, it helps speed up adoption of the new services he launches. However its not really required. Elon’s brand that he built through his other companies is already very large. He could easily build the userbase from scratch, there are a lot of little things he can do leveraging his existing companies to provide services on X that would encourage a huge migration of users. The only negative is that it would take 2-5years for that adoption to take place at which time a competing everything app could popup from google or facebook and potentially prevent him from achieving his goal. Also, it doesn’t really matter if the users stop using twitter. In fact that might even be easier for them as they launch new services and change how twitter works at a fundamental level. At the end of the day its a lot easier to entice someone to log into their old account than it is to encourage people to make a new account. So lets say X becomes very creator friendly and doesn’t take as much profit from subscriptions/donation/ads, and they allow users to send friends money through twitter like it is cashapp, its really no wild to see someone being convinced by their friend to log into X to send money and while they are there, they might like the changes to content hosting and tweeting. Maybe the platform becomes better to use due to less bots. If Elon just wanted to create a social media app he definitely would have bought Twitter for the userbase because obtaining a userbase as a social media is very fickle. Its all based on trends. However what Elon plays to do provides benefits to users beyond just sending messages. The messaging portion of the app is really just a way to keep people in the ecosystem, and a way to encourage people to leave money in X as virtual money. Just look at all the media companies struggling to make a profit because they can only make money from subscriptions or ads. An everything app doesn’t have this trouble. If most of the money put into the app is traded between account holders then the money never gets converted back to USD, meaning that X can use that as an interest free loan and like a bank they can make money through safe investments, and then they can charge a really small transaction fee on every trade made on the platform. Since they are just moving 1s and 0s around to facilitate trades, they are basically just receiving free money. The users love it because the transaction fees would be a lot cheaper than what creditcard companies or delivery apps like uber charge. This skimming off the top of every transaction allows an everything app to make good decisions that benefit their users because their biggest goal is keeping their users in the ecosystem. Eventually X won’t want to have too many ads because they won’t want to risk people leaving the system. They don’t want to charge too much for transaction fees or rideshare/food delivery fees because they want people to be used to spending money inside of the app’s ecosystem and never converting money out of the system into USD. Creditcards are basically non-existent in china because everyone pays with wechat since the merchants prefer it due to lower processing fees. Also, even if X became a monopoly they probably would go full greed mode because X will never gain a large footing in China, so there would always be a backup app people could switch to if one of them decided to be greedy. Plus, Elon musk makes too much money from everything else he does that building X is more of an ego booster for Elon than simply a profit farm, I think the fact that X would be a private company would make it so they don’t prioritize a year over year increase in profits and instead focusing on making enough money to maintain the services that they provide. If an everything app is on the stockmarket I would be very afraid of them becoming anti-consumer in order to squeeze out every last drop of profit, and eventually killing the company in the process.
it's like buying a chair, taking it apart piece by piece, burning those pieces, and then building a completely different chair that is of worse quality
nah, more like burning every piece of that chair, spray-painting the smoking remains and call it a cupboard. Then being surprised people don't want to use his "cupboard" as a replacement for television, school. air-conditioning and banking.
Your critique is seriously on point and even funny. Great job. I see Musk and his vision as what I call “rich dystopia,” which means the wealthiest people of the world actually are responsible for the destruction of the world.”
First Elon was thinking of creating a competitor app, but then he thought "what if i just buy twitter and bury it into the ground first so theres no competitor in the first place" he's thinking 50 steps ahead guys. buy the dip:)
Yeah that would be a great plan if he didn't have his name attached to it LOL, no one is going to use his hypothetical new app because we've seen how bad he is at management
i'm trying so hard but i cannot think of a single good decision(long OR short term)that this man has ever made. its genuinely impressive. i want to put him in a jar and study him like a bug.
To give credit where it's due, he did help bring EVs to the mainstream so he should be commended for that at least. Other than that, yeah...there ain't much.
@@sword_of_damocle5 also space x got us back in the space race, well be back to the moon, this time permanently, and slingshot to mars. hella exciting times mainly thanks to him throwing money at it because he thinks rockets are cool. also paypal wasnt too dumb either
A few years ago I had a bit of fun on Twitter and ended up calling a Tesla manager a clown due to their belief in Musk's word on FSD, I told him that seen as how it was not out and Musk had been saying "next year" for the better part of a decade, there is 0 shot it'll come out even in 3 years. They set a timer tweet for 3 years. That timed out last summer, and I mayhaps dunked on him a bit too hard, because less than a week later I was banned from twitter, and according to the customer service agent I finally got in touch with, it wasn't due to TOS breach, but the ban came from above them so they couldn't overwrite it. Birds of feather flock together when it comes to thin-skinnedness at Tesla I guess
I've seen small social networks die before "we need to rewrite it from scratch" is a first symptom of "will die in 4 years" disease They can't decipher how it works. Then they can't write their own version. Then they use old code stitched with new lines, then migration goes bad, they try to either power through or rollback. And by the end of it, the site becomes so bugged, nobody wants to use it anymore. Its a blessing if security holds in this process, and people at least can access their accounts and can't access other accounts.
I'm glad that he's back but I just wish he was here for the Max rebrand, his HBO Max MM is one of my favorite videos of his. And literally nobody I know who has it calls it Max, it's still HBO Max lmao
@@fentanylfrog8403He did come back in April actually. He just didn’t upload to YT until now. I remember him covering the Max rebrand on stream, you might have to look through his VOD channel though.
True. Studies show after 6months people forgive a whole lot. Dude is such a beast at marketing he followed the playbook to a T. And all these faux outrage people are right back on his meat and then some. Truly a masterclass he will give paid lectures in the future how his “redemption story” made his brand 2x as profitable
@@BluntMoney420 I mean that's a really cynical way of looking at it. He was obviously genuinely sorry and did what he could to make up for his fuckup. And people haven't forgotten, just search 'Atrioc' and the first suggestions are about the incident. We're just not talking about it cause we don't need to obsess over it, what's done is done.
As much as I like Twitter (I legitimately do), the fact that this is happening at the same time that reddit keeps stumbling (and to a lesser degree, Twitch)... I'm really hoping that these companies fail and we can have some newcomers bloom from their ashes. I'm thinking about how reddit itself came out as the better product when Digg stumbled and users had their exodus. It's been far too long since a new social media website actually had a chance; they're acquired as soon as they show any threat and the purchasers (these very dinosaur businesses) continue to do absolutely nothing in terms of innovation. As an aside, most of all I wish this would happen to RUclips, but the cost of running a video service is so prohibitively expensive that every service has failed as soon as they started to take off, so unless something drastic changes to the way the internet functions [or if TikTok just pivots a tiny bit I guess] it would seem that we're stuck with RUclips for forever - in my opinion, RUclips truly represents "too big to fail" in the non-ironic sense.
@@JohnSmith-fz1ih In the case of RUclips, while I think it's a great app/website, the lack of competition makes it so that new features are slow and seldom. So, it's more of "I wonder how much better RUclips would be if there was a competitor for them to keep one-upping." Heck, a quick example is how adult video websites had video previews way before RUclips did. I think the same adult video websites also innovated the ability to act on videos from the browse page (e.g. adding to Watch Later and other actions) rather than needing to open up the video first. RUclips eventually copied these features. The meme about adult websites being the fastest form of innovation aside, the fact that they're beating a huge website like RUclips to create features shows that there's a lack of motivation at RUclips.
@@zants_ Got you. I like RUclips but I can agree with what you’re saying about competition. The size/corporate nature of RUclips probably has a lot to do with it too. A big platform with big revenue generation won’t be as keen to experiment.
@@Greenitthe If elon spent $40 billion building homes for free i bet Tesla's stock would skyrocket and he'd be even richer instead he flushed it down the drain, lol.
The rebranding is crazy because the Branding was one of the most impressive parts of twitter. “Tweeting” and the logo were so iconic, and were a huge part of the reason why the website was ever successful before. I’m am literally convinced that Musk is intentionally trying to destroy twitter because he has some underlying financial reason to do so. He’s always been a little odd, but I felt his personality completed shifted after buying twitter and he became way less intelligent. The dude didn’t become one of the richest people in the world as an idiot, so all of his actions with twitter are stranger than fiction.
"The dude didn’t become one of the richest people in the world as an idiot" isn't even true though, him getting removed from PayPal is proof enough of that. He has always been like this, it's just that after his first successful idea he had enough money and influence to be able to lie his way through the rest of his life. He found out early on that if you fake the confidence and lie enough investors will keep giving him their money.
Look up what has done with previous companies he has bought. Part of the reason he is the richest man is because he buys already established incredible brands and then takes credit for it. (Tesla) Any original idea he has historically flops.
I think the worst part about this is, it'd actually be super easy to make twitter better while also increasing money. The amount of steps Elon to to actively fail the business is absurd like you would have to try your hardest to make worse decisions than him.
He is truly a genius. An innovator. A man thinking outside of the box. I guarantee that NOBODY would have thought of changing the name and the logo of one of the most recognizable companies into what a 14 years old considers futuristic. Can't wait to see what he will do next
Wild to see how a single letter can cause such a ripple effect! There are opportunities on the horizon as well with a potential wechat style app, which hasn't been done yet in the West. The jury is still out! Great video as always
Mr Free Market wants to create a giant monopoly. Tho really he should be known as the subsidy guy, since none of his business would survive without them
Personally I'm hoping Bluesky changes it's name to Twitter and just pretends that nothing ever changed I mean it would be, in my opinion, the funniest way to end all this
19:18 Whats crazy is this statement of “but a thousand times bigger” isn’t a hyperbole, it’s actually an understatement, a huge understatement. Turning comparing 2.9 million to zero to 44 billion into nothing is a 15,000 times bigger fuckup
He's trying to make X into an all-in-one product, where your services and features are bundled together into one tidy space. Like a box. His next idea would be to re-brand this package into what I like to call an "X" Box... ...whattayamean that's already taken?
My take is that he really did try to troll twitter with the buy out, got forced into it. And now he is trying to prove to himself that it was a good purchase. But hes just fucking it up trying to do something (idk what)
Elon saying twitter is gonna somehow end up being "half of the global financial system" is insane enough, the guy he's talking to solemnly saying "wow" in response as if that's impressive is BONKERS
Allegedly from what I remember reading in an article, Elon wanted to back out because he realized he was overpaying but he was too deep into the selling process and so he was forced to follow through or otherwise face repercussions. So my best guess is a combo of bad business decisions and salt.
This man really be the Joker, with a villain origin story of being rejected by Paypal, working relentlessly to become the most powerful man in the world, only to burn it all down, and finally go thru with his ultimate villain plan
So glad to see atrioc back. The only person on the internet to have done a public fuck up, and get back after having the real work to make up for it and and try to really fix it.
Really sucks cuz twitter had some great uses at its peak. It was really good for following trending topics and viral posts from rando people that aren't "influencers" like it is on instagram
Every bootlicker who insists Elon is a GENIUS had better be ready to eat so much crow that crows will no longer exist. This has been the clearest demonstration that billionaires aren’t there on merit that I can imagine.
How Does Yum Brands have 54,000 Restaurants, but only 34,000 Employees? Wouldn't that mean 20,000 restaurants are just... Unstaffed? Edit: I checked this out. The 34,000 Employees is ONLY in the Amercan Stores. Not the Other 154 Countries. It also might only count Non-Franchise employees.
franchise owners and the people they hire dont count as "employees" - for example, you could pay a franchise fee and set up your own Taco Bell. It would count as one of their restaurants but you wouldn't count as one of their employees. The 34K refers to directly owned restaurants and people at headquarters.
Honestly, the only thing he bought was the users. Because even after burning everything else of Twitter to the ground, influencers are still there. Hell, my friends are still there. It's crazy how people just don't care.
This, right? He does not care about twitter dying, he wants to replace it with a bigger app. He has a startingbase of millions if he doesn't get them delete their accounts before his 'big' app launches. When he gets that rolling who cares he lost twitter. It just seems to me there is no one to built a proper app for him because he fired everybody, but yeah.
As a highschool math teacher, watching Elon being this absurdly fixated with the letter x just reaffirms my principle of always switching up what I call the unknown variable in any given equation, in order to avoid dumb hyperfixations like this.
Thriving with a reduction of usage of more than 70% miniscule attention span rates? So much censorship even left wing "journalists" are getting multiple strikes for just posting current events / news? Feels like you have no idea what that word means.
There should be a mental evaluation on Elon Musk’s unhealthy fixation with the letter X:
- Tried to change paypal to X
- Names his cars after the letter X
- Names his spaceship company after the letter X
- Named his last child X
- Changed one of the most successful social media’s brand recognition to the letter X
I diagnose him with narcissist
@@pistachiostarsi diagnose him with not listening to 97% of people
Shhh, don't say fixation
he’s really into porn I think
Forgot to mention his eX wives
So glad that Elon finally got to live his dream of renaming a brand to X so he can finally see that every single other person who ever told him it was a bad idea was right.
Elon wouldn't question his own opinion if God told him he was wrong. That man is less self-aware than the blood cells in his body
Yeah that is pretty epic. What a dumb rebranding.
😂
He's so disconnected with the world, he thought he could own the internet just because he's rich. Everything app like the CCP, get out of here.
@@Tyler-ec2pbcalling Elon musk successful rn is a massive stretch. We aren’t hating on him, we are making fun of him because he does a really publicly stupid thing.
His hyperfixation on the letter X has consumed his entire business and personal life for decades it's genuinely very funny
he used too many porn sites
It literally got him kicked out of PayPal and now it might get him kicked out of Tesla leadership having to pay off his Twitter loans/debts… it’s literally come full circle now.
@@kehmisstI cannot believe I am currently being called homophobic slurs in the marketing monday comment section lmfao
Unrelated to your comment but based wlw Nami enjoyer
@@kehmisst🌽🏀
Now we all know how to troll Musk. Just keep calling it, “Twitter,” “tweets,” and, “followers.”
Yes!
I think most people gonna keep doing that without realizing it lol. You can't change a word people have been using for more than a decade and expect them to accept it. Plus 'tweet' just sounds way better.
@@fentanylfrog8403 It will change and there is a a harder troll... this whole thing will simply disappear. People will remember tweets the way some of us remember the "bing bong" sonds that ICQ made
@@fentanylfrog8403 : I always thought, “Tw@er,” “Tw@,” and, “Sewer,” sounds better, more fitting at least, but I know what you mean. 😉
Yeah, Imma do that as well, I like X but fuck rebranding Twitter, just have it be above like Alphabet for Google or whatever. I’m never changing terminology ever, screw that. Now if they add X specific only features like wires why not. In the meantime leave the blue bird alone.
The problem is that Elon could have just made his own social media company and that would probably cheaper than buying Twitter and literally deconstructing it building his own brand.
Genuinely. Still it’s probably a tax write off or he’ll just get a loan that he can finance and never actually pay a lick of that $40 billion. He’s the richest documented man on the planet I doubt he’s actually paying for luxury items and businesses with real money anymore.
He just wanted to say "Fuck you, I'm rich bitch" to silicon valley and the left.
Having a social media company was never the goal of buying Twitter in the first place, so I don't see how that's a "problem".
You would still have had twitter as a competitor. Well, now Threads is here.
But now he can do a business presentation with a chart comparing twitter user numbers and users of X App.
Elon rebrands Twitter as X and naturally everyone asks Y…
+2
I guess we will z what happens
@@spencerrincer not A reason to panic
You can make that shorter.
Elon: X!
World: Y?
@@jerryinspiredeveryone B calm
The funny thing is "X" used as a porn symbol predates internet porn sites entirely as well. It was used all the way back in the seventies as a way of showcasing adult theateres with X rated movies. Its literally Elon's silly branding vs 50+ years worth of industry branding.
They don't even use it as a rating anymore! The MPAA chose not to trademark the X rating for some reason, which lead to a lot of outfits using it as a "rating" without actually getting an official MPAA rating. And also the over the top XX and XXX ratings.
The official rating for adult-only content is now NC-17.
@@MD-vs9ff sounds like a chemical agent lol
oh god, I didn't think about typing x on your broswer. Bad enough when you press p and pornhub shows up.
So, ‘X’ now represents...
A. Pirate tree-zhure (aaaaaarrrrrrgh)?
B. Certain (alleged) pee-tapes (aaaaaaagh)?
C. Marking the spot (See B)?
D. A shovel-faced narcissistic idiot proving it IS possible to be richer and far more stupid than a certain stable-genius X-president? ( Dodhéanta, is ea é? Unmöglich, ja? ),
E. ALL of the above? Progress, eh?
I think an extra tidbit of history is that this was the time when the porn industry co-opted the "X rated" term. If I'm not mistaken, "rated X" used to be an official rating (i.e. Clockwork Orange), but the porn industry began using the term so much to the point when the public began to associate that rating to porn (and I think the official ratings board changed their X rating to NC-17).
I pray for the children finding the wrong X website
finding twitter isn't much better tbh
Yeah poor kids would end up on twitter
With every post that blows up the top comments are verified onlyfans girls what's the difference
I pray for children to not go on twitter and save their souls
THAT WEBSITE DOESN'T HAVE HAMSTERS
I love that nine months later, it is still "the app formerly known as Twitter"
If you rebrand and everyone calls you by your old name over a year later, then you failed to understand the purpose of rebranding
@@Queen_Cnidarian
The thing is, the website URL is still Twitter. So it's...kind of valid to just call it Twitter lol.
The true tragedy of this entire story is to imagine what anyone could have achieved with HALF of the loss in value from those decision, like... Elon pretty much threw those billions in the garbage, and he is still sickeningly rich.
no. he has a fraction of that in cash. rest is hyped stock. he cannot afford to have twitter go under.
@@ct1762well yeah, but he can sell more stock. He's worth hundred of billions, even if tesla stock falls by an order of magnitude, he'll still cash out hundreds of millions
I don’t understand people describing all this as “pocket change” for him. Even if you’re a billionaire; losing billions hurts. Especially when it’s a direct result of your actions.
@@borismuller86 he will need to dump more and more tesla stock just to cover the interest payments, let alone losses. very serious trouble he has gotten himself into!
@@ct1762I wonder what the shit show will be like if someone else becomes the primary shareholder of Tesla.
If I was Zuck, I wouldn't lift a finger about the X trademark.
Don't correct your enemy when they're making a mistake.
Fun quote
@@littlemonztergaming8665 Sun Tzu said that!
Don't do it until the website is near-dead.
Let Elon lose as much money as physically possible and completely kill the website, THEN sue. But before he loses the ability to do so.
@@DopaminedotSeek3rcolonthreeand I think he'd know a little bit more about fighting than you do pal
ok Napoleon...
Holy shit dude I can’t believe he’s killing his company harder
He's going for the Any% Speedrun, it's kind of amazing.
He's like Wheatley on steroids. The kind of moron that Valve would be called out as being too cartoonish if they wrote Wheatley as.
I dont understand why he is not hearing other than dickriders
The company lost money for 15 years straight before he bought it. Funniest thing about comments like this is they ignore that the company is nearly profitable for the first time in its history
@@xraceboyex lil bro hes lost like 30 bill on it
@@xraceboyexhow much did they lose per year in the last 15 years?
I personally would buy Twitter for a pretty high price, also known as about 10 dollars
Not worth it, it loses thousands a day rn
@@fatnose0he could resell for 15 ez 5 bucks
You mean X ?
@@tylerfiore9758someone might think its an actual porn site and buy it then
You would pay 10$ to "buy" Elon's DEBT? thats millions in debt my man. Stay away.
He drank his own cool aid. He spent years convincing people he was brilliant but he mostly tricked himself
Now he’s suing the Jews for defamation blaming them for a 60% reduction in advertising.
This is a man that knows how to turn his next business into his ex-business
x-business?
this is a man who's a bit too much biased to check someone's record
He does that with spouses too
@@BingtheLizardIn one case, he did it twice!
the meta logo being the same as the wechat logo is incredibly comical. Imagine you're watching a show and there's two big superbad global corporations fighting each other for more power and the logos for them are literally 180 degree flips of eachother. Its on the nose for fucking fiction. we truly live in a society.
Corporations are competitors, not enemies, so - makes sense
Your comment got liked 69 times.
What WeChat logo? I don’t see the resemblance and I used to use WeChat for work when I worked for a Chinese company.
WeChat logo is two chat bubbles.
@@dperr338 oh I meant the one atrioc is referring to at 10:20 Didn't realize that either wasn't the main logo or they have multiple or something. The orange one and the blue meta one are basically the same.
We all joked about how Elon Musk should buy twitter, to eventually, delete it.
He's doing it. And I'm all here for it.
do you really want those twitter users who only use twitter to start invading other sites like yt and instagram to spout there nonesense there too?
Who is we? I don't think any non Elon Musk fans joked about this. Twitter may have been toxic, but it was the best app for aggregating news from around the world. Now it's just a place for groypers to pay $8 to make sure everyone can see how unhinged they are
Yeah but it’s just gonna cause that shit to spill out into other spaces. Remember how bad RUclips got the second Vine died?
We’re still dealing with the repercussions of Logan Paul’s stunt in Japan…
This is gonna result in a lot of artists, animators, and voice actors losing a ton of revenue. Twitter is kinda the place to go to look for talent, especially if you’re working on an indie project without a ton of money. While twitter is largely a cesspool, there are a lot of people who rely on it to pay their bills.
@@sclark_devI was thinking about this! As funny as it is to see how Musk is destroying Twitter, it's also disappointing to see a big method of communication and exposure become defunct/obsolete.
The whole twitter situation feels like an overgrown child throwing a tantrum over being legally made to go through with purchasing the site, and doing everything in his power to destroy it out of spite.
quintessential "Dunning-Kruger"...except that it applies to pretty much EVERYTHING in his commercial life.
He bought Twitter to be the loudest voice in the room and have people look at him. Every tweet gets millions and millions of views and that strokes his ego enough to be satisfied.
He 100% zerking off to his like numbers and all the meat riders in the replies
Even though he had to tell the 3 employees he has left to boost his tweets more because Joe Brandon ratio'd him 😂
If he keeps this up, he'll be the loudest person in an empty room.
He bought it to be in control of “the button”
Twitter being a monopoly on information was a bad thing already. You're just complaining because "your guy" isn't the one in charge anymore, because you are no longer the one benefitting from this bias.
With the 44 billion he (well, some investors and twitter themselves actually) paid he could have just developed his X from the ground up
It also technically killed the competition though (Twitter itself). Well, at least until threads showed up.
For about 10 million he could do that…
@@gordonramsdaleyou could find some random dude who’ll do it for 5 bucks
44 billion he could have made atleast 4400 twitter .
It could have done wayyyy more than that because that was much more than Twitter was worth
As someone who only uses Twitter for porn I see this as an absolute win
Lmfao so true 😂🤣😭
Happy for you
Same 😂
I´m fappy for you.
Fun fact about the importance of branding: A while back, SBC global bought AT&T while it was floundering and the most hated company in America just so they could have the brand name. It's also Meta became a parent company and didn't actually change the name of Facebook or Instagram
Sometimes it goes the other way - a company can become so scandalised, so reviled, that their best response is to change their name in order to escape their reputation. One extreme example: The mercenary company - sorry, the 'private military contractor' company, they don't like the M word - Blackwater. They made a few mistakes, carried out a couple of headline-making massacres, and their reputation was so tarnished they had to rename to Xe Services. Then again to Academi. And once more to Constellis.
They do dirty work for the CIA - stuff the US government would rather have done indirectly, so that should it become public the blame may fall elsewhere. Assassinations, abductions, torture, that sort of thing. In such a disreputable industry, it pays to have no reputation at all.
@@kelsormjaquanyeah manipulation is a mandatory part of existence as a whole.
I sometimes wonder what would've happend if Twitter had kept Vine alive.
They could’ve been the TikTok of today if they just kept going
Logan Paul would still see the body but post it on Vine~
Because TikTok is successful today that doesn't mean vine will have been success!what you are saying is giving what if I was born in a very rich family and having everything I want,that is something that just doesn't often happen!
Elon's commitment to disproving the intelligence of billionaires is incredible
The further into the video the more I see what a sh*t show the whole thing is, but yet I remain not a billionaire.
I think the obvious reason to buy Twitter was the large userbase, right? So many people have used the Platform for like 10+ years at this point, right now we're seeing how far Musk can push his changes before a substantial amount of users leave
The userbase is the only thing left he can lose, at least until the debt holders come for him...
Yeah for sure, still not worth the price though
They will never leave.
a userbase can be coerced into leaving a platform for much less than $44B, though
Not really. He bought Twitter because it accelerates his timeline. Some things about Twitter is non-trivial. Its easy to build a comment section but then serving that comment section across the world to millions of users is fairly complex not just in code but also with hosting the servers that code resides on.
The userbase is just a nice bonus, it helps speed up adoption of the new services he launches. However its not really required. Elon’s brand that he built through his other companies is already very large. He could easily build the userbase from scratch, there are a lot of little things he can do leveraging his existing companies to provide services on X that would encourage a huge migration of users.
The only negative is that it would take 2-5years for that adoption to take place at which time a competing everything app could popup from google or facebook and potentially prevent him from achieving his goal.
Also, it doesn’t really matter if the users stop using twitter. In fact that might even be easier for them as they launch new services and change how twitter works at a fundamental level.
At the end of the day its a lot easier to entice someone to log into their old account than it is to encourage people to make a new account. So lets say X becomes very creator friendly and doesn’t take as much profit from subscriptions/donation/ads, and they allow users to send friends money through twitter like it is cashapp, its really no wild to see someone being convinced by their friend to log into X to send money and while they are there, they might like the changes to content hosting and tweeting. Maybe the platform becomes better to use due to less bots.
If Elon just wanted to create a social media app he definitely would have bought Twitter for the userbase because obtaining a userbase as a social media is very fickle. Its all based on trends. However what Elon plays to do provides benefits to users beyond just sending messages. The messaging portion of the app is really just a way to keep people in the ecosystem, and a way to encourage people to leave money in X as virtual money.
Just look at all the media companies struggling to make a profit because they can only make money from subscriptions or ads. An everything app doesn’t have this trouble. If most of the money put into the app is traded between account holders then the money never gets converted back to USD, meaning that X can use that as an interest free loan and like a bank they can make money through safe investments, and then they can charge a really small transaction fee on every trade made on the platform. Since they are just moving 1s and 0s around to facilitate trades, they are basically just receiving free money. The users love it because the transaction fees would be a lot cheaper than what creditcard companies or delivery apps like uber charge.
This skimming off the top of every transaction allows an everything app to make good decisions that benefit their users because their biggest goal is keeping their users in the ecosystem. Eventually X won’t want to have too many ads because they won’t want to risk people leaving the system. They don’t want to charge too much for transaction fees or rideshare/food delivery fees because they want people to be used to spending money inside of the app’s ecosystem and never converting money out of the system into USD. Creditcards are basically non-existent in china because everyone pays with wechat since the merchants prefer it due to lower processing fees.
Also, even if X became a monopoly they probably would go full greed mode because X will never gain a large footing in China, so there would always be a backup app people could switch to if one of them decided to be greedy. Plus, Elon musk makes too much money from everything else he does that building X is more of an ego booster for Elon than simply a profit farm, I think the fact that X would be a private company would make it so they don’t prioritize a year over year increase in profits and instead focusing on making enough money to maintain the services that they provide. If an everything app is on the stockmarket I would be very afraid of them becoming anti-consumer in order to squeeze out every last drop of profit, and eventually killing the company in the process.
Twitter's brand is so strong that Tweet become a recognized verb on international dictionaries
Yeah I remember learning what a tweet was from a good commercial like 10 years ago. They put so much effort in building the brand.
Can’t wait to watch some x videos, play some x games, and even tune into an x live
The X looks like a placeholder: "We'll put the final logo here when we decide what it should be. "
Press X to pay respect.
Press X to doubt.
🫡
X
x
X
This is one of the rebrands of all time
Truer words have never been spoken
I support this statement
This is never getting old... Ever
so true so true bro
Madonna rebranded as Madame X and got her first tatoo an X. So dont underestimate the power Of Madonna.
it's like buying a chair, taking it apart piece by piece, burning those pieces, and then building a completely different chair that is of worse quality
and then expecting people to think you just invented the best chair ever
Literally just the Ship of Theseus, in a way lol
nah, more like burning every piece of that chair, spray-painting the smoking remains and call it a cupboard. Then being surprised people don't want to use his "cupboard" as a replacement for television, school. air-conditioning and banking.
He's building the chair that kills you in disco Elysium
@@amuro9624hear me out, brattan!
"All you need is $44 billion and a dream" ---> I got the dream, where can I get the $44 Billion!
Your critique is seriously on point and even funny. Great job.
I see Musk and his vision as what I call “rich dystopia,” which means the wealthiest people of the world actually are responsible for the destruction of the world.”
First Elon was thinking of creating a competitor app, but then he thought "what if i just buy twitter and bury it into the ground first so theres no competitor in the first place" he's thinking 50 steps ahead guys. buy the dip:)
Twitter's not publicly traded anymore. And Elon didn't buy the dip, he bought the peak.
He's playing 3D chess while everyone is playing checkers.
Yeah that would be a great plan if he didn't have his name attached to it LOL, no one is going to use his hypothetical new app because we've seen how bad he is at management
So Elon fan boy, would you manage finances through Twitter?
X is a fitting rebrand given than it's used to indicate where things once worth something are buried.
Aren’t treasure chests typically still worth something after digging them up from “x marks the spot”?
i'm trying so hard but i cannot think of a single good decision(long OR short term)that this man has ever made. its genuinely impressive. i want to put him in a jar and study him like a bug.
He got Grimes, that's pretty good. She makes good music, and judging by the fact she left his ass she's smart too.
He destroyed twitter, that's a very good act.
@@fentanylfrog8403I guess that's the best X he has
To give credit where it's due, he did help bring EVs to the mainstream so he should be commended for that at least. Other than that, yeah...there ain't much.
@@sword_of_damocle5 also space x got us back in the space race, well be back to the moon, this time permanently, and slingshot to mars. hella exciting times mainly thanks to him throwing money at it because he thinks rockets are cool. also paypal wasnt too dumb either
A few years ago I had a bit of fun on Twitter and ended up calling a Tesla manager a clown due to their belief in Musk's word on FSD, I told him that seen as how it was not out and Musk had been saying "next year" for the better part of a decade, there is 0 shot it'll come out even in 3 years.
They set a timer tweet for 3 years. That timed out last summer, and I mayhaps dunked on him a bit too hard, because less than a week later I was banned from twitter, and according to the customer service agent I finally got in touch with, it wasn't due to TOS breach, but the ban came from above them so they couldn't overwrite it.
Birds of feather flock together when it comes to thin-skinnedness at Tesla I guess
I've seen small social networks die before
"we need to rewrite it from scratch" is a first symptom of "will die in 4 years" disease
They can't decipher how it works. Then they can't write their own version. Then they use old code stitched with new lines, then migration goes bad, they try to either power through or rollback.
And by the end of it, the site becomes so bugged, nobody wants to use it anymore. Its a blessing if security holds in this process, and people at least can access their accounts and can't access other accounts.
Atrioc couldn't have picked a better time to come back
I'm glad that he's back but I just wish he was here for the Max rebrand, his HBO Max MM is one of my favorite videos of his. And literally nobody I know who has it calls it Max, it's still HBO Max lmao
@@fentanylfrog8403He did come back in April actually. He just didn’t upload to YT until now. I remember him covering the Max rebrand on stream, you might have to look through his VOD channel though.
True. Studies show after 6months people forgive a whole lot. Dude is such a beast at marketing he followed the playbook to a T. And all these faux outrage people are right back on his meat and then some. Truly a masterclass he will give paid lectures in the future how his “redemption story” made his brand 2x as profitable
@@BluntMoney420 I mean that's a really cynical way of looking at it. He was obviously genuinely sorry and did what he could to make up for his fuckup. And people haven't forgotten, just search 'Atrioc' and the first suggestions are about the incident. We're just not talking about it cause we don't need to obsess over it, what's done is done.
hes trying to quarter 6 gambit the tech industry with only one product. Truly the genius of our era
Twitter: 50%
*Everyone Else Combined:* 50%
Geniusely crafting a future anti-trust lawsuit.. yesss
Elon killing Twitter in ways I didn’t even think were possible
As much as I like Twitter (I legitimately do), the fact that this is happening at the same time that reddit keeps stumbling (and to a lesser degree, Twitch)... I'm really hoping that these companies fail and we can have some newcomers bloom from their ashes. I'm thinking about how reddit itself came out as the better product when Digg stumbled and users had their exodus. It's been far too long since a new social media website actually had a chance; they're acquired as soon as they show any threat and the purchasers (these very dinosaur businesses) continue to do absolutely nothing in terms of innovation.
As an aside, most of all I wish this would happen to RUclips, but the cost of running a video service is so prohibitively expensive that every service has failed as soon as they started to take off, so unless something drastic changes to the way the internet functions [or if TikTok just pivots a tiny bit I guess] it would seem that we're stuck with RUclips for forever - in my opinion, RUclips truly represents "too big to fail" in the non-ironic sense.
What’s wrong with RUclips?
It's owned by Google, Google is evil and it's too big not to be. It must be evil to remain this big while making most of their "products" "free".
@@JohnSmith-fz1ih In the case of RUclips, while I think it's a great app/website, the lack of competition makes it so that new features are slow and seldom. So, it's more of "I wonder how much better RUclips would be if there was a competitor for them to keep one-upping."
Heck, a quick example is how adult video websites had video previews way before RUclips did. I think the same adult video websites also innovated the ability to act on videos from the browse page (e.g. adding to Watch Later and other actions) rather than needing to open up the video first. RUclips eventually copied these features. The meme about adult websites being the fastest form of innovation aside, the fact that they're beating a huge website like RUclips to create features shows that there's a lack of motivation at RUclips.
@@zants_ Got you. I like RUclips but I can agree with what you’re saying about competition. The size/corporate nature of RUclips probably has a lot to do with it too. A big platform with big revenue generation won’t be as keen to experiment.
19:20 funny how atrioc is being hyperbolic with the "a thousand times more money" but it's closer to ten thousand times more money 💀
Legitimately wild, bro could have given away hundreds of thousands of homes free and clear but he lit it on fire instead...
@@Greenitthe If elon spent $40 billion building homes for free i bet Tesla's stock would skyrocket and he'd be even richer instead he flushed it down the drain, lol.
@@justicedemocrat9357why do you think it would have skyrocket?
You watch, this whole time he was planning on turning it into a OF competitor
And some people will still think he’s a business genius lol
"a thousand flies...", as they say
Some still say He's a self-made..
You know he's good at manipulating dumb people
Self Driving Cars are this man's Winds of Winter
I keep seeing the notification and thinking it's a missed call or something before remembering the rebrand
...Just make it "Twitter X." That both keep's its existing brand, and represents a new direction of it's development
somehow that sounds even more like an explicitly pornographic version of twitter than just X.
but I still agree with you
just *don't change it*, lmao
The rebranding is crazy because the Branding was one of the most impressive parts of twitter. “Tweeting” and the logo were so iconic, and were a huge part of the reason why the website was ever successful before. I’m am literally convinced that Musk is intentionally trying to destroy twitter because he has some underlying financial reason to do so. He’s always been a little odd, but I felt his personality completed shifted after buying twitter and he became way less intelligent. The dude didn’t become one of the richest people in the world as an idiot, so all of his actions with twitter are stranger than fiction.
"The dude didn’t become one of the richest people in the world as an idiot" isn't even true though, him getting removed from PayPal is proof enough of that. He has always been like this, it's just that after his first successful idea he had enough money and influence to be able to lie his way through the rest of his life. He found out early on that if you fake the confidence and lie enough investors will keep giving him their money.
@@katiegrayx3637I think you're both right, but the all encompassing term would be... HES A GRIFTER
@@nickdiaz6766 nah he's just a lucky nepo baby. thats all.
That doesn't mean that his personal life can't be influenced, through, in example, substance abuse
Look up what has done with previous companies he has bought. Part of the reason he is the richest man is because he buys already established incredible brands and then takes credit for it. (Tesla) Any original idea he has historically flops.
I think the worst part about this is, it'd actually be super easy to make twitter better while also increasing money. The amount of steps Elon to to actively fail the business is absurd like you would have to try your hardest to make worse decisions than him.
He is truly a genius. An innovator. A man thinking outside of the box. I guarantee that NOBODY would have thought of changing the name and the logo of one of the most recognizable companies into what a 14 years old considers futuristic. Can't wait to see what he will do next
Wild to see how a single letter can cause such a ripple effect! There are opportunities on the horizon as well with a potential wechat style app, which hasn't been done yet in the West. The jury is still out! Great video as always
Mr Free Market wants to create a giant monopoly. Tho really he should be known as the subsidy guy, since none of his business would survive without them
You forgot one thing, He definitely wanted the Userbase.
Personally I'm hoping Bluesky changes it's name to Twitter and just pretends that nothing ever changed
I mean it would be, in my opinion, the funniest way to end all this
The CEO saying "let's do this" has the same energy as "Very sexy 👌 Let's build my brother"
19:18 Whats crazy is this statement of “but a thousand times bigger” isn’t a hyperbole, it’s actually an understatement, a huge understatement.
Turning comparing 2.9 million to zero to 44 billion into nothing is a 15,000 times bigger fuckup
He's trying to make X into an all-in-one product, where your services and features are bundled together into one tidy space. Like a box.
His next idea would be to re-brand this package into what I like to call an "X" Box...
...whattayamean that's already taken?
to be fair, I think the best thing musk has probably done for humanity is singlehandedly destroying twitter
The hero we didn't deserve
Twitter is Pandora's Box. And we cannot afford for the demons to be unleashed on anywhere else except on Twitter.
I don't use Twitter, but I think this might suck for some artists.
He gave control over to dictators...So i don´t think so.
Honestly im autistic too like elon and i understand the hyperfixation on the letter X but to let it get in the way of his business is crazy lmao
"sex sells"
"you don't want to be associated with porn"
Make up your mind
I genuinely wonder if he's going to walk it back or if he even can.
Bro naming it X makes it look like a NSFW website
He's mad that he was forced to buy it. Now he's gonna destroy it. He's a todler with money, yet obviously too smart to make "mistakes" like this
My take is that he really did try to troll twitter with the buy out, got forced into it. And now he is trying to prove to himself that it was a good purchase. But hes just fucking it up trying to do something (idk what)
Elon saying twitter is gonna somehow end up being "half of the global financial system" is insane enough, the guy he's talking to solemnly saying "wow" in response as if that's impressive is BONKERS
Bro gum dropping at 11:09 is amazing
Nice use of "ship of Theseus" as a verb, I'm gonna steal that one
Damn, Erik knocked this one out quick and didn't even have to skimp on the quality. Nice work.
The Atrioc vids being back honestly has been such a blessing
Allegedly from what I remember reading in an article, Elon wanted to back out because he realized he was overpaying but he was too deep into the selling process and so he was forced to follow through or otherwise face repercussions. So my best guess is a combo of bad business decisions and salt.
You no longer Tweet something, you X-press it!
This man really be the Joker, with a villain origin story of being rejected by Paypal, working relentlessly to become the most powerful man in the world, only to burn it all down, and finally go thru with his ultimate villain plan
The Artist Formerly Known as Twitter
Great editing yet again, Erik! :)
The cars.. the rockets.. it’s all been for X, his ultimate obsession 😂
Im kind of glad were in a spot to have this discussion. There really are some things money can't buy.
imagine changing a website that even got "tweeting" onto the dictionary, because he loves the letter X lmaoooo. Its so funny.
So glad to see atrioc back. The only person on the internet to have done a public fuck up, and get back after having the real work to make up for it and and try to really fix it.
Really sucks cuz twitter had some great uses at its peak. It was really good for following trending topics and viral posts from rando people that aren't "influencers" like it is on instagram
You don’t understand his genious. Elon is single handily battling inflation by evaporating money
Every bootlicker who insists Elon is a GENIUS had better be ready to eat so much crow that crows will no longer exist. This has been the clearest demonstration that billionaires aren’t there on merit that I can imagine.
The real question is: how is this Twitter dumpsterfire going to affect Lebron’s legacy?
Who the hell is lebon?
How Does Yum Brands have 54,000 Restaurants, but only 34,000 Employees? Wouldn't that mean 20,000 restaurants are just... Unstaffed?
Edit: I checked this out. The 34,000 Employees is ONLY in the Amercan Stores. Not the Other 154 Countries.
It also might only count Non-Franchise employees.
franchise owners and the people they hire dont count as "employees" - for example, you could pay a franchise fee and set up your own Taco Bell. It would count as one of their restaurants but you wouldn't count as one of their employees.
The 34K refers to directly owned restaurants and people at headquarters.
@@atrioc this is the reply ever
Honestly, the only thing he bought was the users. Because even after burning everything else of Twitter to the ground, influencers are still there. Hell, my friends are still there. It's crazy how people just don't care.
This, right? He does not care about twitter dying, he wants to replace it with a bigger app. He has a startingbase of millions if he doesn't get them delete their accounts before his 'big' app launches. When he gets that rolling who cares he lost twitter.
It just seems to me there is no one to built a proper app for him because he fired everybody, but yeah.
This is like renaming Kleenex "Nose Tissue" And brand "X" has always referred to a generic brand.
As a highschool math teacher, watching Elon being this absurdly fixated with the letter x just reaffirms my principle of always switching up what I call the unknown variable in any given equation, in order to avoid dumb hyperfixations like this.
IM SO GLAD YOU’RE BACK ATRIOV, i forgot how much i enjoyed your content every week. thanks so much for the entertainment 🙏
he is old
Atriov
I am so glad this whole fiasco is happening with you back, perfect timing
Clearly a decision of all time.
I will sale my two all kidneys to get twitter logo, name and domain name.
A year and a half later its even stupider than it was back then. He has ruined the app.
He probably made 100 billion in the last month due to the app being associated with trump
Feels like Elon spent $40 billion just to shut down Twitter
watch him at the end say thats what he was trying to do all along.
I’m so glad Atrioc is back…
It was a rough, three months for most of us…
Nice to see you guys again…
Seeing how much he runs twitter into the ground you'd think it was a tool by the boring company
Honestly it's a ballsy move to destroy a company you tried to get out of buying.
The Majora's Mask end of the world music at the beginning is killing me lmao
Elon is really trying to make threads not only succeed, but thrive
Now that's a good name - THRIVE
Thriving with a reduction of usage of more than 70% miniscule attention span rates? So much censorship even left wing "journalists" are getting multiple strikes for just posting current events / news? Feels like you have no idea what that word means.
now that X looks like a porn site, i no longer feel weird about my countless sexual indulgences on this site
thanks elon for making me feel seen! 😊😊😊